Well, that escalated quickly!
Apparently, I blew right past our second anniversary and went right to celebrating #3.
July marks the third anniversary for Jocelyn McCabe Public Relations, and what a fun and fast-paced journey it's been. I continue to be extremely grateful for the opportunity to work with amazing clients and fellow contractors. These past three years have brought new professional challenges, and that's a good thing in an industry that is constantly changing and evolving.
And so, with a nod to one of my favorites from "Schoolhouse Rock," I can truly say that three IS a magic number! Just like in the song, I can point to three truisms I've noticed since starting down this path three years ago:
- "Just cut a few": When writing these days, I am often reminded of a scene in the Academy Award winning movie, "Amadeus," where Emperor Franz Joseph II offers this advice to the dumbfounded Wolfgang Amadeus Mozart on his new composition. "There are in fact only so many notes the ear can hear in the course of an evening," the Emperor says. "There are simply too many notes. Just cut a few and it'll be perfect." Ironically we are writing more these days: more texts, more posts, more tweets. But they're short, and we're reading less. Add to it the fact that we have fewer news outlets with tighter spaces and less time to fill. There is definitely still place for a longer column or post, but as a rule now, shorter wins.
- But first, coffee: Scheduling can feel like an Olympic event these days, but finding time to meet a client over coffee is always worth it. We are fortunate to enjoy instantaneous, multimedia communication from any corner of the world. But sitting face-to-face still has tremendous value in ways texts and emails cannot compare.
- Old's cool: IMHO, there is still a place in society for a hand-written note (albeit with sketchy handwriting, in my case). Old school? Yes. But it's becoming a rarity, which increases the value for both the sender and the receiver.
A heartfelt thank you to my clients, colleagues, friends and, without a doubt, my family for their continued support these past three years. Here's to a few more posts marking the path along the way toward year four.